Life coaching is one of the leading tools successful people use to reach their highest potential – professionally and personally.

The personal coaching industry has grown in popularity in recent decades and is currently over a $1 billion dollar industry in America. It’s one of the fastest growing industries in recent years and its total market projected growth is over 5% per year, to $1.38 billion by 2022.

In the past, coaching was most seen at the highest levels of corporations or in the entertainment industry. These days, all types of people work with life coaches: business owners, executives, entrepreneurs, professionals, athletes, etc.

It doesn’t matter what professional level, age, life stage or status, most life coaching clients have a few things in common: they’re smart, successful and capable individuals who want to get even more out of their lives.

Here are 5 reasons successful people hire a life coach.

  1. Successful people want faster, better results.

Life coaching propels a client toward achieving their goals faster than they could on their own, and sometimes achieve goals they may never achieve on their own.

The synergy of two people, both client and coach, is powerful. Both parties are focused on and working for the client and that always increases effectiveness and speed.

  1. Successful people want personalized goals and strategies for their specific challenges and life circumstances.

A life coach works individually with clients to help them discover and better understand who they are and what they really truly want. They may use assessment tools or strategically ask the deep questions to help uncover what’s most important to the client.

Then the life coach works with the client to create and develop plans and strategies to achieve their goals.

The process is so effective because the life coach is focused on the client and their best interests, and integrates what the client really wants with what will work best for them as an individual.

  1. Successful people feel stuck too, and want to improve their performance in one or more areas of life.

Even successful people may feel stuck in certain areas of their life. They’ve tried different approaches but it doesn’t seem to improve…month after month, even year after year. They’ve exhausted all possibilities and need help.

Every life area can be a focus for improvement: work, health, finances/money, relationships (intimate, family, friends), spirituality, fun, hobbies, and growth/learning.

A person’s profession and the work they’ve been doing for 15 or 20 years may not be fulfilling anymore, and they have no desire to progress to the next level there. Their heart isn’t in it anymore and they’re not sure what to do next.

Other people still love their work, but may feel the need to improve their performance at work after a particularly challenging quarter or year, or to resolve specific conflicts they’re having at work.

Sometimes people want to improve their confidence in a certain situation, or improve their relationships with family members.

And health and wellbeing are also popular areas for improvement through life coaching. I see this as a new priority for people who excel at work or in taking care of others (parents, children, partners) and then their own health and wellbeing takes a backseat.

  1. Successful people want more clarity about their life and what options are available to them

We all go through major changes throughout our lives: new jobs/careers, marriages, divorces, finding a new partner, creating a new business, or experiencing financial ups and downs.

Getting really clear on the next best step as people embark in these new experiences, and evaluating your best options is key to future success.

Some people are interested in exploring their life purpose, they know or feel there is something missing and need focused work with a life coach to determine what it is.

Professional life coaches are skilled at asking powerful questions, listening to what the client is saying or not saying, building trust, keeping the client focused and showing empathy and support. These skillsets foster clarity, prioritization, consistency in follow through and achieving phenomenal results.

  1. Successful people want a trusted partner to help them design and achieve their desired future.

Trust is key in the coaching relationship. Sure, people can get advice and help from friends, family or other professionals but there may be other motives involved and your trust may be broken. In fact, many people don’t feel comfortable opening up at work or in certain relationships because it makes them feel vulnerable.

As a trusted partner, a professional life coach places the client’s needs ahead of their own in the coaching relationship, and adheres to a code of ethics and standards.

The coaching relationship grows stronger over time, but in my experience clients feel at ease and openly share their thoughts and feelings rather quickly. They understand it is a safe, professional environment and that I’m here to help.

Because life coaching is action-oriented, and focused on the present and future, designing plans and taking action steps are natural outcomes of coaching sessions. Life coaches provide accountability and help the client stay the course toward achieving goals that support their future state.

Choosing a Life Coach

In choosing a life coach, make sure they’re a good fit for your needs and have the skills of a professional coach plus additional experience to help you achieve your goals efficiently and effectively.

You may want someone that has experienced the same challenges as you, or has a similar background so they understand the nuances of what you are going through on a daily basis.

For example, I coach driven corporate professionals and business owners who have a tendency to work too much. I relate really well with them because of my background working in Corporate HR, now owning my own business, and my own experience of learning how to effectively deal with overwork and overstress.

Many life coaches offer exploratory calls where you and the coach can test each other out, and I suggest you pay attention during that call for the skills mentioned above. Trust your gut about the connection you have with the life coach, and if you’d work well together to achieve the results you want.

A coach who makes you feel inspired, keeps you accountable and focused, and helps you get into taking action is absolutely worth your investment of time and money to achieve your highest potential in life.

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